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The role of paper ... Towards

about the same time that the Internet generation stood at the White House a favorite son of Chicago, the city expects to host the Games Olympic foreseeable end of the mandate of Obama in 2016 - seen as one of its most prestigious journalistic icons, the Chicago Tribune , fell into the spiral of newspapers in bankruptcy. The tip of the iceberg floated strength and experts say the real dimensions of this block of ice which has broken media of Traditional media start to be seen throughout 2009.

The fall of the empire who chairs the magnate Sam Zell, with a dozen more world-renowned headers as Los Angeles Times, have prompted news media are in the media, and has sparked a global debate on the paper paper, the responsibility of businessmen, politicians and journalists, and habits of new consumers born on the web. As has happened with the global financial structures, has demonstrated, perhaps too late, the need to adapt to new times a century-old newspapers.

Amid the shock and disbelief for the inability reference headers to maintain its advertising appeal, seek new forms of financing and innovative leap to network with different products and services to digital media and the great monsters of the search on the Internet, journalists have emerged as victims and have not stopped to think that with chronic were designing a product that has ended in many cases, creating confusion or indifference in a reader does not expect to find credibility in the role.

Paradoxically, many of the journalists who resisted the new times, have launched social networks like facebook to start campaigning for regular consumption (' Save a journalist, buy a newspaper ').

you die, then, the paper? Will it become the reporter of race, rigor and common sense, an endangered species? Obviously not. But both the media and the journalist should take responsibility for change and to provide surfers with what the network does not offer: A discriminating guide to understanding and more than one billion pages found on the web.

paper survive if you leave the immediacy of today, information naked, electronic media and focuses on recovery for newspapers and magazines prestige, reliability and credibility of the authoritative information, relevant experts, we provide knowledge .

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cyber ...


change.gov In , the website opened Barack Obama for the transition of power, a section inviting citizens to submit their ideas for the new government. In www.change.org , an advocacy network, people are discussing what action should be first on the agenda of the White House. ' Create a more interactive government' is at the moment, one that has won more votes.

During the long 21 months-long campaign U.S. election, including primary, a citizen army helped the Democratic candidate for votes and money through email, SMS, telephone, virtual support groups and the traditional door to door. So far, the story is far too much of the vision we all have for any election campaign. But if you look at the figures achieved by the network of support for Obama , obvious difference. According to calculations made on the eve of the elections by the American expert in social networking Jeremiah Owyang ( web-strategist.com/blog ), 2,379,102 people watched the candidate through Facebook ; 112,474 did so in Twitter and 833,161 in MySpace . In total, 380% assembled followers over his opponent, Republican John McCain.

But it does not end there: the 1792 Obama-related videos posted on YouTube since November 2006 were viewed 18,413,110 times, a 905% higher than those of McCain.