about the same time that the Internet generation stood at the White House a favorite son of Chicago, the city expects to host the Games Olympic foreseeable end of the mandate of Obama in 2016 - seen as one of its most prestigious journalistic icons, the Chicago Tribune , fell into the spiral of newspapers in bankruptcy. The tip of the iceberg floated strength and experts say the real dimensions of this block of ice which has broken media of Traditional media start to be seen throughout 2009.
The fall of the empire who chairs the magnate Sam Zell, with a dozen more world-renowned headers as Los Angeles Times, have prompted news media are in the media, and has sparked a global debate on the paper paper, the responsibility of businessmen, politicians and journalists, and habits of new consumers born on the web. As has happened with the global financial structures, has demonstrated, perhaps too late, the need to adapt to new times a century-old newspapers.
Amid the shock and disbelief for the inability reference headers to maintain its advertising appeal, seek new forms of financing and innovative leap to network with different products and services to digital media and the great monsters of the search on the Internet, journalists have emerged as victims and have not stopped to think that with chronic were designing a product that has ended in many cases, creating confusion or indifference in a reader does not expect to find credibility in the role.
Paradoxically, many of the journalists who resisted the new times, have launched social networks like facebook to start campaigning for regular consumption (' Save a journalist, buy a newspaper ').
you die, then, the paper? Will it become the reporter of race, rigor and common sense, an endangered species? Obviously not. But both the media and the journalist should take responsibility for change and to provide surfers with what the network does not offer: A discriminating guide to understanding and more than one billion pages found on the web.
paper survive if you leave the immediacy of today, information naked, electronic media and focuses on recovery for newspapers and magazines prestige, reliability and credibility of the authoritative information, relevant experts, we provide knowledge .
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